Mill Park Publishing of Eagle, Idaho was created in 2003 by author Elaine Ambrose.
The company facilitates fee-based book publication and marketing for local authors
and organizes writer's retreats.

Exciting Publishing News: In the past two weeks, Amazon.com has ordered 25 copies of Mother Knows Best – Wit and Wisdom from Idaho Moms.

Flunking "Business 101" News: Mill Park Publishing lost $50.75 on the transactions.

Having a book on Amazon.com is great for publicity and national exposure, but it’s punitive for a small publishing company. Mill Park Publishing paid $5.28 per copy to cover the cost of printing, shipping, cover design and layout design. We set the retail price at $8.99 in hopes of making a small profit. Amazon.com pays only 45% of the retail price, so Mill Park Publishing receives $4.05 per book – a loss of $1.23 on each book. As a result, the recent order to Amazon for the 25 books cost us $30.75 plus $20 shipping. That’s a total loss of $50.75. Ouch.

Local book stores pay 60% of the retail price on consignment, so we receive $5.39 per book – a profit of 11 cents. We make our most profitable sales through direct contact and through intimate, local events.  

Mother Knows Best by author Patti Murphy enjoyed a fun debut on May 6 at Berryhill & Co. Many factors contributed to the successful sale of 100 books: The book is a creative compilation of interesting tidbits, the cover is attractive, the debut was right before Mother’s Day, and Patti is a dynamite promoter as well as an excellent writer. We sold the book at the full retail price of $8.99 plus Idaho sales tax, so Mill Park Publishing was able to cover the costs of the books, the food, the room rental, and have money to apply toward the production costs.

Though it’s a definite thrill to produce and introduce a quality book, it’s a sobering fact to realize that neither the author nor the publisher has earned one penny from the sales of this book. We still haven’t recovered the total printing costs, but that is a goal to reach by September. And, after all the books are sold, it is our intention to have a small profit and still be able to make a donation to the Women’s and Children’s Alliance.

To end on a positive note, we can rejoice in the astounding success of The Backyard Chicken Fight. Author Gretchen Anderson has sold enough books to pay for the printing costs in record time because she is everywhere! She teaches classes, organizes book signing events, and creatively generates her own publicity. She’s in Costco, which is a huge accomplishment in the publishing business. Gretchen is proof that with excellent writing talent and powerful promotion ability, a writer actually can make a profit.  It's a great story! 

Published in Elaine's Blog

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