Mill Park Publishing of Eagle, Idaho was created in 2003 by author Elaine Ambrose.
The company facilitates fee-based book publication and marketing for local authors
and organizes writer's retreats.

Wednesday, 11 May 2011 15:16

Something Sassy is (Still) Brewing!

Written by  Elaine Ambrose

What was I thinking? In hindsight, it appeared to be a grand idea to start a television talk show in the Boise area. After all, Oprah is ending her afternoon show, so why not step in and offer the on-air talents of three fun and feisty local women? That should be easy!

Unfortunately, our program is turning into our own reality show combination of Boston Legal, Curb Your Enthusiasm, and Survivor.

Last December, Gretchen Anderson, Amanda Turner and I started a series of meetings to organize the talk show. We titled our program Morning Blend and created perky segments: “Extra Bold” featured prominent, successful women in the area, “Market Spice” included advice on issues that impact women’s lives, such as budgeting and parenting, “The Buzz” focused on social media, networking, and all the “hip” realities of the day, and the “Percolator” segment showcased emerging talent or included a call to action for a particular project. (See the “Television” tab on this web site to read about our first guests.)

Though insanely busy with our jobs, families, and other commitments, we dedicated time and talent to work with Peppershock Media in Nampa and Idaho Cinematic Equipment in Garden City to plan and videotape two pilot 30-minute programs and produce several promotional videos. With the assistance of Peppershock Media, we developed a logo, a web site, a Facebook page, and placed advertisements in the Idaho Woman’s Journal and in the Eagle Magazine. By February, we were all ready to launch!

And then the lawyers descended, somewhat like the flying monkeys in The Wizard of Oz. On behalf of Milwaukee Morning Blend, they threatened harsh legal action if we didn’t immediately cease and desist using the name Morning Blend. Far be it from us to destroy the Milwaukee market, so we started over.

We had to redo several videotapes, immediately change one print ad, edit the web site, cancel the Facebook page, and design a new logo. It was too late to change the full-page ad in the Eagle Magazine.  I hired a lawyer to search and register our new name, Perk Up Idaho. Mill Park Publishing is the main sponsor of the show, and I cringe at the loss of money invested and wasted. If we learn from our mistakes, I should be granted a triple Ph.D .

But, we’re still brewing. To get Perk Up Idaho on air, we’re organizing an event to show the first two pilot programs and to entice potential sponsors to help defray the costs of production and air time. If you’re interested in learning how to get involved, come to our Sponsorship Kick-Off Party on Thursday, May 19, 2011 from 8:30 AM until 10:00 AM at Idaho Cinematic Equipment in Garden City. (Location: 5140 Sawyer, Suite F. From Chinden, turn east on E. 52nd St., right on N. Sawyer, and it’s on the left.)

Gretchen, Amanda and I will wear our best tap dance shoes and can promise a fun time. We can’t let the monkeys win!

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