Mill Park Publishing of Eagle, Idaho was created in 2003 by author Elaine Ambrose.
The company facilitates fee-based book publication and marketing for local authors
and organizes writer's retreats.

Wednesday, 04 May 2011 15:38

The Power of Positive Promotion

Written by  Elaine Ambrose

Mill Park Publishing will celebrate the release of two new books this week. The Premiere Party for Mother Knows Best – Wit and Wisdom from Idaho Moms by Patti Murphy will be Friday, May 6 at Berryhill & Co. in Boise, beginning at 5:30 p.m. A combined Premiere Party for the Momisms book and for The Backyard Chicken Fight by local author Gretchen Anderson will be Saturday, May 7 at Seasons Bistro in Eagle, also beginning at 5:30 p.m.

Gretchen, Patti and their books have been featured on local television news reports, in radio interviews, with newspaper articles, and in magazine advertisements. They successfully use social media to promote their book signings and publishing activities. And, they are ready and willing to tote their books to local stores and arrange publicity events. Ask about raising chickens or momisms, and people respond, “Oh, I’ve heard about that book!” That’s because Gretchen and Patti have the extraordinary talents of being excellent writers and professional marketers.

Self-promotion is not easy, and many writers are uncomfortable with the process. However, the inexperienced writers who aren’t willing to aggressively market their books often languish unknown behind the professional peddlers. It’s an important part of being published. When I submitted my book proposal for Menopause Sucks, I included a complete section detailing how I would market the book, even though it was published nationally by Adams Media.

Alan Heathcock is a local author, and his new book VOLT, published by Graywolf Press, is receiving international acclaim. The New York Times, National Public Radio, and other major media contact him for interviews. Yet Alan continues to use social media, a personal web site, and appearances at local events to promote his book.

The publishing experience can be grueling, but it’s exciting to realize that people are standing in line waiting for your autographed book. And for that, most authors will organize the media kit, prepare their speech, and make the necessary rounds. After all, your book is as excellent as you believe it to be.

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